Monday, 19 October 2009

Building a Powerful Opt-In List

Andrew Cunnington.

Building your opt-in list can be exceptionally profitable for your online business and a wonderful use of your time...if done correctly. As you are no doubt already aware, emails are fast replacing regular snail mail. Not just because they're cheaper, but also as they're much, much faster. Emails can be sent in as fast as five seconds, depending on the server, anywhere in the world.

These days, many businesses are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers. Email marketing is used as a quick and direct way to reach target audiences.

Email marketing is being used by businesses to maintain contact, good relationships and trust with their customers. Emails are being used to distribute newsletters, promotional mails, and other things.

Like to know how to round up email addresses to send out all those marketing mails you have? Here is where an opt-in list comes in.

Basically, opt-in list refers to the list of email addresses of people who have agreed to subscribe to your mailing list. In this way, you can freely send emails that entail promotions, brochures, new product announcements, and every aspect of your marketing campaign. Building an opt in list means you not only increase the probability of being successful in email marketing, but you also boost your sales and profits as well.

Building your opt-in list will require you to add a subscribe link on your web site. It's advisable to put it on all the pages. Make sure that it is strategically positioned, so visitors can easily locate it. The upper right hand corner of the page would be a good position.

Other key things in email marketing, are placing extra emphasis on what sets you apart from your competitors. And of course, its also important to know your product or service really well.

Give your customers good content! Write articles, distribute information and always have your links included in them. And make sure that the information you give is relevant to the viewers. Do giveaways like freebies, offers and goodies that will require visitors to give you their email addresses to be able to join. Offer free courses to your visitors and do some networking. Join forums and discussions to build relationships with people. This is a great way for you to get more contacts, visitors and potential clients and customers.

And it goes without saying, but once you have them, treat these email addresses with respect. Remember that your objective is to build trust and credibility and to establish long-term visitors and customers. Don't jeopardize this by spamming. That's just not cool. You want your customers to trust you and your products.

Email marketing is such a hugely profitable business on the Internet. But it would not be complete and will never succeed without the help of the opt-in lists. These two must always go hand-in-hand, in order to be successful in the virtual world of Internet marketing.

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