Monday, 19 October 2009

10 Tips For Creating a Great Landing Page

Andrew Cunnington.

One of the top priorities for any internet marketer is building an effective capture page for Yournetbiz.
A great looking blog or website can inform, entertain and educate your customers/followers, but a strong capture page will actively get your prospects involved in your business by registering their details with you or subscribing to follow your business.

So, what are the 10 most important components of building and optimizing a successful capture page?

Call to Action

You've worked hard and spent money to get your prospect this far. Now they have arrived at your landing/capture page make it clear what their next action needs to be. If they need to fill in their name and email make it clear that is the next step. If you want them to buy from you tell them exactly what they need to do in order to do so.

Design & Layout

Whilst many of us get carried away with the bling effect our landing page is going to have and how we can impress our visitors with graphics and videos, you mustn't overlook the most important aspect, it's functionality. The page is there for one thing only. To make a visitor follow a pre-determined set of steps to either subscribe or opt in on the page. Make sure this path is clear and easy to follow.

Provide A Clear Message

Emphasize the most important reasons for your customer to take action by using different fonts and sizes. Allow your customers to scan over the page but easily pick out the important actions they must take.

Offer an Incentive

Giving away freebies or samples is a great way to encourage your visitors to take action. Provide more than your competition but don't cheapen yourself by going down the route of offering massive quantities of giveaways just to get people to opt in as this often comes across as desperate.

Keep Your Visitors Attention

It is important with your landing page to keep your visitors attention. Avoid links that may take them away from the site or banners/advertisements that will lead them to other pages. Eliminate any distractions so your prospect remains focused on taking action.

Create Multiple Landing Pages

Don't make do with one landing page. You might need subtle changes to different pages for different traffic. Make sure each landing page reflects exactly what your visitor is expecting to see. Use different pages to target different audiences for more targeted results.


Your site must be relevant to what your visitor is expecting to see when they arrive. Whether you're using SEO, PPC online/offline advertising, your site must reflect what your advertising has promoted.


Giving away something for free is a very powerful way of building trust with your visitors. Giving away incentives can be very effective but also consider offering your customer something further once they have opted in. Maybe a short ebook you have written on your chosen niche market, a list of top 10 tips on your niche. Let your customers see the high quality of what you sell/offer.

K.I.S.S. Keep It Simple Stupid

Your landing page needs to be simple and clean. Don't give your visitor options. Make it as straightforward as possible to follow the steps to opt in/subscribe.

Test, Test, Test

Track your sites carefully. Follow your conversions and sales. The slightest changes can make a huge difference to conversions. Changing the text on buttons or the color of headlines all can have enormous effect on how well your page performs.

Creating a successful landing page does take hard work and time. Remember, this is not about technical and design skills, but making sure your page makes your visitor follow the all important call to action. After all, that is what will mean the difference between success and failure.

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